Keep up to date with Lebara Mobile, read about our company and our latest press releases.
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May 2009 – Lebara Mobile creates 200 new jobs
Lebara Mobile, the market leader in providing high quality low-cost international mobile services from the UK, today announced the creation of 200 new jobs, including 55 at its new UK-based customer services centre.
May 2009 – Lebara Mobile defies economic gloom
Lebara Mobile, the market leader in providing high quality low-cost international mobile services from the UK, today announced that it is bucking the UK economic trend by revealing significant Group financial growth
March 2009 – Lebara Mobile wins UK’s most Innovative Service award
Lebara Mobile, the market leader in providing high quality low-cost international mobile services in the UK, has won the Innovative Service award at the Mobile News Awards in London on March 18th 2009.
March 2009 – Lebara Mobile launches in Australia
Europe's leading provider of high-quality, low-cost international mobile services, Lebara Mobile, has entered the Australian market.
October 2008 – Lebara Mobile free call credit campaign
Lebara Mobile gives 50% free to boost first year success. National promotions gives up to 50% free instant top-up credit.
July 2008 – Lebara Mobile signs up Morrisons
Value-for-money supermarket to sell air time nationwide.
July 2008 – Woolworths partnership
Lebara Mobile has signed an agreement with Woolworths to sell its SIM cards and airtime.
Lebara Mobile has signed an agreement with Tesco to sell its SIM cards and airtime.
May 2008 - Lebara Mobile Mothers Day
With Lebara Mobile you don’t have to watch the minutes this Mothers Day.
April 2008 - Lebara Mobile Vaisakhi New year
Wish loved ones a HAPPY VAISAKHI from just 4p a minute with LEBARA MOBILE.
April 2008 - Lebara Mobile awarded right to use green topup here logo
Lebara Mobile, is awarded permission to use the green Top-up here logo.
February 2008 - Lebara Mobile Customer loyalty scheme
Lebara Mobile, today announced the launch of Lebara Mobile Rewards.
February 2008 - Chinese New year
Lebara Mobile offers amazing low cost international rates direct from your mobile phone.
December 2007- Happy new year for just 10p
Lebara mobile set to help break the 2007 SMS record with worldwide texts at just 10p per message.
October-November 2007
- Lebara Mobile UK Trade - Press Release
- Lebara Mobile Background
- Lebara Mobile Factsheet
- Lebara Senior Management
- Lebara Mobile Consumer - Press Release
Award Type: The Mobile News Awards
Award: UK’s most Innovative Service award
Date: March 2009
Judges' comment “The first to market with a true price breakthrough for a simple international calling product that has rapidly attracted a diverse, high value prepay market.”
"The customer and growth figures speak for themselves - it's a proven success and value for money"
Report Title: Lebara cuts its call rates
Author: Mobile News
Published: September 2008
Lebara has shaved 5p off its UK call rate, which is actually very radical – 30% off its original price. Lebara stands to gain much more now, by expanding its appeal to British nationals making UK calls and also by encouraging its traditional target market to bin their UK calling SIMs.
Lebara is presenting itself as a genuine alternative to the traditional mobile firms. It is a breakthrough move, and sees parochial ethnic MVNO reach out to a mainstream audience. Lebara’s deal with Brightstar gives it potential new customer access via the deal channel too.
Report Title: Lebara Mobile in 26k Tesco till deal
Author: Mobile News
Published: June 2008
Low-cost ethnic market MVNO Lebara Mobile has struck a deal with Tesco to sell airtime top ups from all 1,900 Tesco outlets, bringing the total footprint of Lebara Mobile’s top up resellers in the UK to 90,000 retail outlets. Lebara Mobile offers cheap rate international calls and competitive national calls to the ethnic market. It is the number one ethnic market MVNO in the UK.
Mobile Industry Awards 2008
Award: Newcomer Award Winner
Date: June 2008
‘It’s everything an MVNO should be doing,’ said one judge. ‘They’ve identified a part of the market, created a fabulous service and built a targeted business around that,’ the judge added.
Lebara offers cheap overseas calls and has used channels such as Phones 4u and a host of independent dealers. Another judge said: ‘They have taken a very simple idea and made it a success.’
Another judge added: ‘They’ve executed an obvious idea exceptionally well. So well, in fact, that they’ve taken it under the noses of rivals.’
Judges were impressed by the customer numbers and retail presence that Lebara has achieved in a short space of time: increasing its customer base by 200% month-on-month since it launched in October 2007 and reaching over 80,000 retail partners.
‘The company has understood its target market to achieve that huge growth,’ said another judge. Lebara has thought about all the details, such as having a multilingual customer service.
Report Title: MVNO strategies in Western Europe
Author: Raymond Yu
Published: April 2008
“Lebara uses retail outlets to sell its prepaid SIM cards. For instance in the UK it uses Phones4U (a mobile phone retailer). Lebara also builds strong relationships with small stores that cater for ethnic communities, such as local supermarkets. These local stores are tailored distribution outlets and allow Lebara to tap into the specific ethnic groups. We particularly like Lebara’s distribution strategy as it shows that it is keen on building relationships with key people within each ethnic community and allows it to learn more about its target customers.”
Award Type: The Mobile News Awards
Award: Commended, Innovative Service
Date: March 2008
“The face of international calling changed radically when Lebara Mobile launched its low cost prepay SIM card, aimed at UK-based migrant residents wanting to make low cost worldwide calls. Partnering with Vodafone, Phones 4U and thousands of independent retailers, the card offers international calls for as little as 4p per minute, as well as fixed rate roaming and UK calling.”
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